WHAT WE DO
OUR RESEARCH EXPERTISE
Our research approaches are designed to drive actionable insights and behaviour change for some of Australia’s leading commercial and government organisations across a number of areas
Understanding and measuring the Customer Experience (CX)
Customer Experience research
Customer Experience & Journey Mapping and tracking
Customer Value Measurement (CVM) satisfaction, loyalty and advocacy
Advocacy, Promotion and Word of Mouth
Cancelled Customer, Churn & Defection research
Branding and Communication
Brand strategy, development and tracking research
Communications evaluation and development
Campaign evaluation
Sponsorship research
Brand strategy planning
Behaviour Change and Evaluation
Social Research to build formative understanding, strategic program design & testing and evaluation to drive behaviour change
Social policy
Public health
Behaviour change
Other Strategic & Tactical Research
Supporting business and policy decisions through evidence-based insights
Market & customer segmentation studies
Pricing and affordability research
Usage and attitude research
User-based design
Social media monitoring and analysis
Strategic Planning & Advice
Strategic planning to assist in embedding insights into future plans and directions
Brand strategy and planning
Market and customer strategy
Market and internal communications strategy
Stakeholder Engagement & Consultation
Engaging with stakeholders both within and outside of the organisation
Community
Government and regulatory
Staff and internal
Business to business
Peak bodies and industry associations
Our expertise extends to sensitive topics with hard to reach audiences and agile research approaches
Regional Audiences
Our team have significant experience in research with regional audiences. Whether travelling to regional locations for traditional qualitative approaches or utilising digital tools to access even the most remote locations, our small team speak with hundreds of regional Australians each year.
Additionally, our CATI call centre conducts thousands of telephone surveys with people in regional communities across Australia, with over 25,000 interviews conducted each year.
Sensitive Topics & Hard to Reach or Vulnerable Audiences
Our experience conducting research about sensitive topics includes significant projects in public health including HIV, sexual health, Hepatitis C, Diabetes (Types 1, 2 & Gestational), Prostate Cancer, obesity and chronic disease. Additionally, we have been conducting community research about Domestic & Family Violence and Coercive Control since 2014.
Our approaches include proven methodologies and protocols to ensure the safety and privacy of research participants, whilst ensuring the required insights are delivered.
Working with our trusted partners we have experience in identifying and recruiting appropriate participants for all types of studies.
Agile Approaches
Leveraging our technology partners we specialise in agile research solutions for our clients. We focus on designing approaches that allow us to extract insights throughout the entire research process, rather than having to wait until project completion.
Research design that allow multiple iterations also ensure that the timeliness of insight delivery can be maximised.